Rural Development: Motivational Factors Impacting Community Support for Rural Tourism

Marcela Pimid and Azizan Marzuki and Joanna Scian and Kumara Thevan Krishnan (2023) Rural Development: Motivational Factors Impacting Community Support for Rural Tourism. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners, 21. pp. 408-424. ISSN 1675-6215

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Rural tourism has emerged as a viable domestic tourism option and a means of raising the standard of living and enhancing the environment for rural residents. Successful rural tourism greatly depends on rural tourism products and the local communities residing in particular areas. This study examines factors that influence rural community support for developing tourism in remote areas. The theoretical concept is framed by integrating social exchange theory with social representation theory. It employs a case study approach by examining multiple stakeholder views located in remote Kinabatangan, Sabah. Using a mixed method approach and four labels of data convergence, the findings reveal conflicting views among the stakeholders pertaining to Indigenous motivation and participation in rural tourism activities. The study highlights employing a comrade approach to encourage aboriginal participation in tourism ventures, not merely depending on monetary incentives and tourism awareness campaigns.

Item Type: Article
Keyword: Rural tourism, Mixed method research, Dual theories, Indigenous people, Kinabatangan, Sabah
Subjects: G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
G Geography. Anthropology. Recreation > GN Anthropology > GN1-890 Anthropology > GN301-674 Ethnology. Social and cultural anthropology
Department: INSTITUTE > Borneo Marine Research Institute
Date Deposited: 26 Jan 2024 15:22
Last Modified: 26 Jan 2024 15:22

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