Study on the key factors influencing buyers' preferences for house purchase in Kota Kinabalu

Victor Petrus (2012) Study on the key factors influencing buyers' preferences for house purchase in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.


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This dissertation reports the result of the study focused on describing and understanding the key factors influencing buyers' preference for house purchase in Kota Kinabalu. The property residential industry is among the most important economic indicators in determining the economic growth of Malaysia. In Sabah, the strong local market performance during the year 2011 is expected to continue throughout 2012 and to remain strong due to increasing wealth attributed to the strong performance of the commodity market, particularly the palm oil sector and the growing interest of both local and foreign buyers. While an improved market condition in Kota Kinabalu is a positive issue among property developers, the ability to offer houses preferred by the public is a different issue as housing planners and developers must be able to determine and pinpoint those relevant factors within the gap that could influence house buyers' preferences for houses, and be able to distinguish the difference between actual housing choices and intended choices. Thus, the researcher seeks to contribute to the development of a conceptual framework that integrates housing attributes and house buyers' preferences by carrying out a study among employees of the public and private sectors in Kota Kinabalu area. Based on the sample of 210 respondents, the result of the research came with some unfamiliar findings compared to similar research previously done in other parts of the country. Even the moderating effects of income and gender were concluded to be insignificant as well. Thus, with such insignificant findings, it opens up for future research to study whether house buyers in Kota Kinabalu area do exhibit different characteristics in their preferences and purchase patterns compare to other house buyers in Malaysia. Similarly, though belief in Feng Shui is important in determining housing preferences, it is not significant enough in influencing house buyers' intention to purchase. It may need a third party involvement in terms of enforcing the housing guidelines in order for new house buyers to truly put their belief into practice when buying properties with bad Feng Shui design. Until such housing guidelines are being enforced, to a certain extend, housing developers should not have much to worry if houses come with good pricing and other trade-off for consideration.

Item Type: Thesis (Masters)
Keyword: Perception gap, Housing attributes, Income, gender, Feng Shui, Kota Kinabalu
Subjects: H Social Sciences > HD Industries. Land use. Labor
Department: SCHOOL > School of Business and Economics
Date Deposited: 04 Jun 2013 15:57
Last Modified: 06 Oct 2017 16:35

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