Loh, Woen Jiann (2008) Purchase intention through distribution services. Universiti Malaysia Sabah. (Unpublished)
|
Text
ae0000001922.pdf Download (1MB) | Preview |
Abstract
Consumer behaviour plays an important role in the world of marketing nowadays. Business owners have to accept the fact that the consumers' purchasing patterns and intentions are the sources that can determine their profit level and not merely by the pricing strategy. The main objective of this research is to highlight the importance of distribution services towards a business. They are store design and layout, store image, store ambience, store location; and store strategies. Data were collected from 136 respondents through self-administered questionnaires, taken from work force of Yayasan Sabah, Government Complex of Putra Jaya in Kota Kinabalu, and students of Universiti Malaysia Sabah where the total return rate is 68%. Confirmatory factor analysis was used to define the factors and their correlations were studied. Regression analysis was used to test the significance of the factors. Results showed that there existed significant relationships between store design and layout, store location with purchase intention. Besides these, differences across demographic factors were studied as well using MANOVA, so as to know the pattern of the consumers' perception around the Likas area. Conclusively, business owners have to understand the background of their target customers for maximum profit optimization
| Item Type: | Academic Exercise |
|---|---|
| Keyword: | Consumer behaviour, purchase intention, distribution services, factor analysis, regression analysis |
| Subjects: | H Social Sciences > HB Economic theory. Demography |
| Department: | SCHOOL > School of Science and Technology |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 20 Feb 2014 11:15 |
| Last Modified: | 12 Oct 2017 11:48 |
| URI: | https://eprints.ums.edu.my/id/eprint/8286 |
Actions (login required)
 |
View Item |