Items where Author is "Artinah Zainal"
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Mazalan Mifli and Rahmat Hashim and Artinah Zainal (2015) The impact of food trends on menu innovation. Handbook of Research on Global Hospitality and Tourism Management. pp. 266-291.
Mazalan Mifli and Rahmat Hashim and Artinah Zainal (2015) Product innovation process of Chain Restaurants: a new empirical perspective using statistical paradigms. Advanced Science Letters, 21 (6). pp. 1767-1771. ISSN 1936-6612
Mazalan Mifli and Rahmat Hashim and Artinah Zainal (2015) Managing menu innovation in a saturated market: an empirical evidence from restaurant chains in Malaysia. Tourism and Hospitality Research (THR).