Items where Author is "Bamini Balakrishnan"
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Article
Bamini Balakrishnan and Mohd Irwan Dahnil and Wong, Jiunn Yi (2014) The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia - Social and Behavioral Sciences, 148. pp. 177-185. ISSN 1877-0428
Marmaya NH. and Muhamad Najeep Torsiman and Bamini Balakrishnan (2011) Employees' perceptions of Malaysian managers' leadership styles and organizational commitment. African Journal of Business Management, 5 (5). pp. 1584-1588. ISSN 1993-8233