Items where Author is "Bushra Siddiqui"
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Noor Fzlinda Fabeil and Zaiton Osman and Riesanti Edie Wijaya and Nur Ika Mauliyah and Harkaneri and Bushra Siddiqui (2025) From likes to loyalty: A netnographic study on trust-building in influencer-audience interactions on social media. Global Advances in Business Studies (GABS), 14 (1). pp. 14-25. ISSN 2828-8394