Items where Author is "Fatima Zohra Chekima"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 2.
Brahim Chekima and Fatima Zohra Chekima and Azaze Azizi Abdul Adis (2020) Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness. Journal of Economics and Business, 3 (4). pp. 1507-1515. ISSN 2615-3726
Fatima Zohra Chekima (2019) Ethnocentrism as a moderator on the relationship between celebrity's source credibility and the purchase intention of cosmetic products among Malaysians. Masters thesis, Universiti Malaysia Sabah.