Items where Author is "Fook, Desmond Chiun Chong"
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Chapter In Book
Robert Jeyakumar Nathan and Fook, Desmond Chiun Chong and Norazah Mohd Suki (2016) An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 1-15.