
Items where Author is "Hsin, Hsin Chang"
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Hsin, Hsin Chang and Mohamad Rizal Abdul Hamid (2011) The effect of corporate brand dominance, involvement and corporate associations on attitudes toward new product development. African Journal of Business Management, 5 (15). pp. 6397-6407. ISSN 1993-8233
Hsin, Hsin Chang and Mohamad Rizal Abdul Hamid (2010) An empirical investigation of internet banking in Taiwan. Global Journal of Business Research, 4 (2). pp. 39-47. ISSN 2157-0191
Hamid Rizal and Hsin, Hsin Chang and Jeng, Don, Jyh Fu (2015) The role of ethnicity in domestic intercultural service encounters. The current study investigates how ethnicity influences consumer (dis)satisfaction regarding service encounters in multicultural domestic service markets. The study interviews 306 ethnic Malay and Chinese respondents in Malaysia using the critical inciden. ISSN 18628516
Mohamad Rizal Abdul Hamid and Hsin, Hsin Chang and Don Jyh, Fu Jeng (2013) Conceptualising consumers word-of-mouth behaviour intention: evidence from a university education services in Malaysia. Service Business, 7 (1). pp. 17-35. ISSN 1862-8508
Hamid Rizal and Hanudin Amin and Hsin, Hsin Chang (2013) The determinants of consumer behavior towards email advertisement. Internet Research, 23 (3). pp. 316-337. ISSN 1066-2243