Items where Author is "Hyung Jun Kim"
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Azaze @ Azizi Abdul Adis and Hyung Jun Kim and Grace Phang Ing and Mohd Rizwan Abdul Majid and Zaiton Osman and Izyanti Awang Razli (2015) The impact of character presence and entertainment value on brand recall and brand attitude in advergame. Australian Journal of Basic and Applied Sciences, 1 (2). pp. 486-492. ISSN 1991-8178