Items where Author is "Imelda Albert Gisip"
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Article
Diana Dominic and Imelda Albert Gisip and Siti Zaleha Sahak and Nelson Lajuni (2021) Trust and posted topic characteristics on governments social media communication success: An empirical study. Romanian Journal of Information Technology and Automatic Control, 31 (1). pp. 29-40. ISSN 1220-1758 (P-ISSN) , 1841-4303 (E-ISSN) (In Press)
Nasrul Fadhrullah Isa and Sharifah Nurafizah Syed Annuar and Imelda Albert Gisip and Nelson Lajuni (2020) Factors Influencing Online Purchase Intention of Millennial and Gen Z Consumers. Journal of Applied Structural Equation Modeling, 4 (2). pp. 21-43. ISSN 2590-4221
Thesis
Imelda Albert Gisip (2016) Antecedents and outcomes of brand management in small and medium enterprise (SMEs) in Malaysian context. Doctoral thesis, Universiti Malaysia Sabah.