Items where Author is "Ing Grace Phang"

Xiu Jing Siow and Ing Grace Phang (2025) Impact of anchor characteristics on impulsive buying among generation z in live streaming on short-form video apps: The moderating role of gender. International Journal of Electronic Commerce Studies, 16. pp. 65-82.

Zaiton Usman and Ing Grace Phang and Izaan Aryan Abdul Jamil and Nofriska Krissanya and Titis Fatarina Mahfirah (2025) Moral compass or peer influence? Examining the drivers of academic honesty in higher education. Global Advances in Business Studies (GABS), 4 (1). pp. 26-40.

Jennifer Kim Lian Chan and Tay Kai Xin and Ing Grace Phang (2024) Exploring local community perspectives on the development of river tourism along the Petagas-Putatan river in Sabah, Malaysia. Heliyon, 10 (5). pp. 1-10. ISSN 2405-8440

Zaiton Osman and Ing Grace Phang and Izyanti Awg Razli (2024) From textbooks to cheque books: Charting financial literacy paths for university students. Labuan Bulletin of International Business &Finance, 22. pp. 117-128.

Liufang Zhang and Jiaozuo, China and Ing Grace Phang (2024) How NFTs contribute to consumers’ purchase intention towards luxury fashion physical products. Journal of Fashion Marketing and Management, 29. pp. 496-519. ISSN 1361-2026

Ing Grace Phang and Bamini KPD Balakrishnan and Hiram Ting (2021) Does sustainable consumption matter? Consumer grocery shopping behaviour and the pandemic. Journal of Social Marketing, 11. pp. 507-522. ISSN 2042-6763