Items where Author is "Jeng, Don, Jyh Fu"

Article

Hamid Rizal and Hsin, Hsin Chang and Jeng, Don, Jyh Fu (2015) The role of ethnicity in domestic intercultural service encounters. The current study investigates how ethnicity influences consumer (dis)satisfaction regarding service encounters in multicultural domestic service markets. The study interviews 306 ethnic Malay and Chinese respondents in Malaysia using the critical inciden. ISSN 18628516