Items where Author is "Jumiati Sasmita"
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Jumiati Sasmita and Norazah Mohd Suki (2015) Young consumers’ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image. Emerald Group Publishing Limited, 43 (3).
Norazah Mohd Suki and Jumiati Sasmita (2015) Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Managemen, 43 (3). pp. 276-292. ISSN 0959-0552
Norazah Mohd Suki and Jumiati Sasmita (2011) Marketing strategy analysis: A case study on Pabrik Mesin Tenera, North Sumatra Indonesia. Labuan e-Journal of Muamalat and Society, 4. pp. 16-26. ISSN 1985-482X
Norazah Mohd Suki and Jumiati Sasmita (2015) Why brand equity matters in a globalised malay and Islamic country, Malaysia? Islamic perspectives relating to business, arts, culture and communication (Proceedings of the 1st ICIBACC 2014), 3. pp. 429-437. ISSN 978-981-287-428-3