Items where Author is "K. K. Ramachandran"

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Nornajihah Nadia Hasbullah and Zurina Patrick and Hainnuraqma Rahim and K. K. Ramachandran (2023) Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model. International Journal of Academic Research in Business and Social Sciences, 13. 622 -633. ISSN 2222-6990

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