
Items where Author is "Kenny Teoh Guan Cheng"
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Article
Suddin Lada and Kenny Teoh Guan Cheng and Samsinar Md. Sidin (2014) Link between brand personality and brand loyalty in sportswear brand among malaysian consumer. Labuan Bulletin of International Business and Finance (LBIBF), 12. ISSN 1674-7262