Items where Author is "Laily Najwa Yapp"
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Article
Laily Najwa Yapp and Emily Yapp Hon Tshin and Zurina Patrick (2024) Social media influencers effectiveness among millennials and generation Z in Malaysia: a conceptual framework. Global Business and Management Research: An International Journal, 16 (4s). pp. 1-12. ISSN 1947-5667