Items where Author is "Lee, Tzee Yann"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Lee, Tzee Yann (2013) The relationship between marketing mix elements, brand equity dimensions and overall brand equity: mediating effect of brand equity dimensions in the context of premium skincare brands in Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.