Items where Author is "Li Xiaoqing"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.
Article
Pan Meizhen and Lim Ming-Fook and Li Xiaoqing and Brahim Chekima (2025) Promoting sales in e-commerce live streaming: How streamer credibility, attractiveness, and time pressure drive purchase decisions. International Journal of Research and Innovation in Social Science (IJRISS), 9. pp. 7046-7053. ISSN 2454-6186
Pan Meizhen and Lim Ming Fook and Li Xiaoqing and Rudy Ansar and Suddin Lada and Brahim Chekima (2025) Enhancing purchase intention in e-commerce live streaming: The moderating role of narrative transportation. International Journal of Research and Innovation in Social Science (IJRISS), 9. pp. 2239-2245. ISSN 2454-6186