Items where Author is "Liang Xianfei"

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Number of items: 3.

Article

Liang Xianfei and Zairul Anuar Md. Dawam and Sim, Chee Cheang (2024) Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences. Gendang Alam, 14. pp. 138-151. ISSN 2180-1738

Liang Xianfei and Zairul Anuar Md. Dawam (2024) A framework for reviving traditional handicrafts: Craft branding, product development, and marketing strategies for dong ethnic craft in Sanjiang, China. ISVS e-journal, 11. pp. 1-12. ISSN 2738-2222

Proceedings

Liang Xianfei and Zairul Anuar Md. Dawam (2024) A study of consumer preferences for traditional handicraft products of the Sanjiang Dong ethnic group: an interview method perspective.

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