Items where Author is "Lim, Tze Yin"
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Article
Lim, Tze Yin and Lim, Bibiana Chiu Yiong and Leong, Choi Meng and Phang Ing @ Grace and Weng, Heng Foong (2023) Consumer adoption of on-demand digital platforms: An integrated model. Global Business and Organizational Excellence, 2023. pp. 1-14. ISSN 1932-2062
Phang Ing @ Grace and Lin, Hsin Yin and Lim, Tze Yin (2020) The effects of construal level and donation magnitude: the case of cause-related marketing. Asian Journal of Business Research, 10 (3). pp. 133-153. ISSN 1778-8933