Items where Author is "Mohd Irwan Dahnil"
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Article
Bamini Balakrishnan and Mohd Irwan Dahnil and Wong, Jiunn Yi (2014) The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia - Social and Behavioral Sciences, 148. pp. 177-185. ISSN 1877-0428
Kamarul Mizal Marzuki and Juliana Langgat and Mohd Irwan Dahnil and Noor Fzlinda Fabeil (2014) Factors influencing SMEs adoption of social media marketing. Procedia - Social and Behavioral Sciences, 148. pp. 119-126. ISSN 1877-0428