Items where Author is "Muthaloo Subramaniam"
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Song Bee Lian and Devinder Kaur and Muthaloo Subramaniam and Poh KiongTee and Ling Chai Wong and Nor Azrul Mohd Zin (2024) The adoption of mobile augmented reality in tourism industry: Effects on customer engagement, intention to use and usage behavior. Journal of Tourism and Services, 15 (28). pp. 235-252. ISSN 1804-5650