Items where Author is "Nguyen T. Thai"

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Felix Septianto and Tung, Moi and Nguyen T. Thai (2020) The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin. Journal of Retailing and Consumer Services, 52. ISSN 0969-6989

This list was generated on Fri Mar 29 17:36:26 2024 +08.