Items where Author is "Nor Asiah Mahmod"
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Number of items: 2.
Article
Kelvin Lim and Siti Nor Bayaah Ahmad and Nor Asiah Mahmod and Irma Wani Othman and Suddin Lada (2022) Understanding the travelers’ intention towards Virtual tourism adoption using value-based Adoption model. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT, 7. pp. 1-22.
Proceedings
Siti Nor Bayaah Ahmad and Ikmal Malik and Stephen Laison Sondoh Jr. and Nor Asiah Mahmod (2024) Social media influencer’s content credibility on information adoption and purchase intention of beauty product among generation Z in Malaysia.