
Items where Author is "Norzaini Saupi"
![]() | Up a level |
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Norzaini Saupi (2013) The influence of celebrity endorsement and attachment to celebrity on customer attitude towards brand and purchase intention among people in Kota Kinabalu. Masters thesis, University Malaysia Sabah.