Items where Author is "Nur Thara Atikah Zainal"

Article

Halina Sendera Mohd Yakin and Sabariah Abd Rahim and Kamsilawati Kamlun and Nur Thara Atikah Zainal and Esther Jawing and Junaidah Januin (2022) The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis. International Journal of Management and Applied Science (IJMAS), 8. pp. 9-14. ISSN 2394-7926

Kelvin Yong and Nur Thara Atikah Zainal and Brahim Chekima (2021) The relationship between entrepreneurial competencies and entrepreneurial success among homestay entrepreneurs in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11 (6). pp. 99-114. ISSN 2222-6990

Kelvin Yong and Nur Thara Atikah Zainal (2021) An exploratory study of the social media marketing role in measuring business performance among student entrepreneurs. International Journal of Accounting, Finance and Business (IJAFB), 6. pp. 22-32. ISSN 0128-1844

Nur Thara Atikah Zainal and Kelvin Yong (2020) Engaging travellers in the context of tourism SMEs: a conceptual paper. SERSC, 29 (7S). pp. 1544-1549. ISSN 2005-4238

Nur Thara Atikah Zainal and Kelvin Yong (2020) Examining the Digital Entrepreneurship Education Effectiveness on Soft Skills among Undergraduates. MANU, 31 (1). pp. 139-151. ISSN 2590-4086

Nur Thara Atikah Zainal and Amran Harun and Lily Jaratin (2017) Examining the mediating effect of attitude towards electronic Words-of Mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers. Asia Pacific Management Review, 22 (1). pp. 35-44. ISSN 1029-3132

Thesis

Nur Thara Atikah Zainal (2013) The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender. Masters thesis, University Malaysia Sabah.