Items where Author is "Phang Ing @ Grace"

Article

Zaiton Osman and Izyanti Awang Razli and Phang Ing @ Grace (2023) Behind the choices: Loss aversion's impact on students' course selection. Malaysian Journal of Social Sciences and Humanities (MJSSH), 8. pp. 1-11. ISSN 2504-8562

Lim, Tze Yin and Lim, Bibiana Chiu Yiong and Leong, Choi Meng and Phang Ing @ Grace and Weng, Heng Foong (2023) Consumer adoption of on-demand digital platforms: An integrated model. Global Business and Organizational Excellence, 2023. pp. 1-14. ISSN 1932-2062

Phang Ing @ Grace and Pei, Lun Joan Lee and Jiankun Gong and Hiram Ting (2023) Purchase Intention of Made-in-China Medical Devices among Malaysians: Does COO Effect Work? Electronic Journal of Applied Statistical Analysis, 16. pp. 80-96.

Boo Ho Voon and Phang Ing @ Grace and Corina Joseph and Abang Azlan Mohamad and Vloreen Nity Mathew and Kelvin Tee Yong Goh (2023) Sustainable socioeconomic development service for suburban population: A case study in East Malaysia. International Journal of Population Studies, 9. pp. 1-9.

Phang Ing @ Grace and Zaiton Osman and Izyanti Awang Razli and Lim Tze-Yin and Iwao Kato (2022) Challenges & opportunities of grocery retail during pandemic: An insight into the case of Malaysia. Journal of Marketing Advances and Practices (JMAP), 4. pp. 39-56.

Sawanah Mumin and Phang Ing @ Grace (2022) Gen Y’s attitude, perception, preference, and intention towards Private Label Brands (PLBs). Journal of Marketing Advances and Practices (JMAP), 4. pp. 1-19. ISSN 2682-8170

Phang Ing @ Grace and Ng, Jing En and Fam, Kim-Shyan (2021) Customer Engagement and Loyalty Issues in Omnichannel Fast-Food Industry. International Journal of Business and Society, 22. pp. 1429-1448. ISSN 1511-6670

Zaiton Osman and Izyanti Awang Razli and Phang Ing @ Grace (2021) Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users. Journal of Marketing Advances and Practices (JMAP), 3. pp. 61-78. ISSN 2682-8170

Phang Ing @ Grace and Zaiton Osman and Izyanti Awang Razli (2021) Me or others? Hard Luxury Purchase Intention during the COVID-19 Pandemic. Journal of Marketing Advances and Practices (JMAP), 3. pp. 1-19. ISSN 2682-8170

Sawanah Mumin and Phang Ing @ Grace (2021) Store-related factors contributing to offline private label brands purchase intention among Gen Y customers. Asian Journal of Business Research, 11. pp. 61-82. ISSN 2463-4522 (P-ISSN) , 1778-8933 (E-ISSN)

Sawanah Mumin and Phang Ing @ Grace (2021) Store-related factors contributing to offline private label brands purchase intention among Gen Y customers. Asian Journal of Business Research, 11. pp. 61-82. ISSN 2463-4522 (P-ISSN) , 1778-8933 (E-ISSN)

Zaiton Osman and Phang Ing @ Grace and Izyanti Awang Razli and Wong Fu Rick (2020) Intention to adopt fintech services among entrepreneurs and student of entrepreneurship in Kuala Lumpur. Asian Journal of Entrepreneurship, 1. pp. 102-117. ISSN 2716-6635

Phang Ing @ Grace and Zaiton Osman and Yin, Lim Tze (2020) Marketing mix and STP strategies: an exploratory study into grocery retailers in Malaysia. Asian Journal of Entrepreneurship, 1 (4). pp. 129-143. ISSN 2222-6990

Phang Ing @ Grace and Yee, Sheng Sim (2020) Rational or Emotional? An Examination of Customer Loyalty in B2B Packaged Food Retail Setting. Asian Journal of Business Research, 10 (1). pp. 1-28. ISSN 2463-4522

Phang Ing @ Grace and Lin, Hsin Yin and Lim, Tze Yin (2020) The effects of construal level and donation magnitude: the case of cause-related marketing. Asian Journal of Business Research, 10 (3). pp. 133-153. ISSN 1778-8933