Items where Author is "Ru, Yi Teh"
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Chapter In Book
Chung, Sim Liew and Ju, min Ang and Yee, Teen Goh and Shy, Yin Tan and Wai, Kin Koh and Ru, Yi Teh (2016) Factors influencing consumer acceptance of internet of things technology. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 186-201.