Items where Author is "Sawanah Mumin"
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Article
Sawanah Mumin and Phang Ing @ Grace (2022) Gen Y’s attitude, perception, preference, and intention towards Private Label Brands (PLBs). Journal of Marketing Advances and Practices (JMAP), 4. pp. 1-19. ISSN 2682-8170
Sawanah Mumin and Phang Ing @ Grace (2021) Store-related factors contributing to offline private label brands purchase intention among Gen Y customers. Asian Journal of Business Research, 11. pp. 61-82. ISSN 2463-4522 (P-ISSN) , 1778-8933 (E-ISSN)
Sawanah Mumin and Phang Ing @ Grace (2021) Store-related factors contributing to offline private label brands purchase intention among Gen Y customers. Asian Journal of Business Research, 11. pp. 61-82. ISSN 2463-4522 (P-ISSN) , 1778-8933 (E-ISSN)
Thesis
Sawanah Mumin (2023) Private label brands (plbs) for online third-party marketplace: buying intention among Malaysian young adults. Doctoral thesis, Universiti Malaysia Sabah.