Items where Author is "Teoh, Kenny Guan Cheng"
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Article
Suddin Lada and Samsinar Md. Sidin and Teoh, Kenny Guan Cheng (2014) Moderating role of product involvement in the relationship between brand personality and brand loyalty. Journal of Internet Banking and Commerce, 19 (2). pp. 1-16. ISSN 1204-5357