Items where Author is "Tiong, Ying Ying"
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Thesis
Tiong, Ying Ying (2018) Green marketing strategy, competitive advantage and firm performance in the hotel industry. Doctoral thesis, Universiti Malaysia Sabah.
Tiong, Ying Ying (2013) The relationship of country-of-origin, consumer's attitudes and purchase intention: A study of automotive products in Kota Kinabalu. Masters thesis, University Malaysia Sabah.