Items where Author is "Wong, Jiunn Yi"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Bamini Balakrishnan and Mohd Irwan Dahnil and Wong, Jiunn Yi (2014) The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia - Social and Behavioral Sciences, 148. pp. 177-185. ISSN 1877-0428