Items where Author is "Wong, Siao Fui"
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Number of items: 3.
Article
Wong, Siao Fui and Balvinder Kaur Kler and Bamini KPD Balakrishnan (2022) Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs. Tourism and Hospitality, 3. pp. 666-684. ISSN 2673-5768
Thesis
Wong, Siao Fui (2018) Location branding : exploring online destination image of Malaysian Borneo. Doctoral thesis, Universiti Malaysia Sabah.
Wong, Siao Fui (2013) The relationship between relational benefits and customer loyalty in mobile telecommunication industry in Kota Kinabalu, Sabah: The moderating role of switching costs. Masters thesis, University Malaysia Sabah.