Items where Author is "Yin, Lim Tze"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Phang Ing @ Grace and Zaiton Osman and Yin, Lim Tze (2020) Marketing mix and STP strategies: an exploratory study into grocery retailers in Malaysia. Asian Journal of Entrepreneurship, 1 (4). pp. 129-143. ISSN 2222-6990