Items where Author is "Zuraidah Sulaiman"

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Nornajihah Nadia Hasbullah and Ag Kaifah Riyard Kiflee and Saiful Anwar and KK Ramachandran and Zuraidah Sulaiman (2023) Advertising value of social media advertisement on sustainable brand purchase intention: The moderating role of user-generated video among gen Z in Malaysia. International Journal of Electronic Commerce Studies, 14 (3). pp. 1-19.

This list was generated on Mon Jul 14 00:23:57 2025 +08.