Items where Author is "Zurina Patrick"

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Number of items: 6.

Article

Nornajihah Nadia Hasbullah and Zurina Patrick and Hainnuraqma Rahim and K. K. Ramachandran (2023) Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model. International Journal of Academic Research in Business and Social Sciences, 13. 622 -633. ISSN 2222-6990

Lim Lee Ling and Ong Choon Hee and Tan Owee Kowang and Theresa Ho Char Fe and Teo Poh Chuin and Zurina Patrick and Chi-Hua Wu (2023) Psychological Empowerment and Job Satisfaction on Organizational Commitment among SME Employees. International Journal of Academic Research in Business and Social Sciences, 13. pp. 1-10. ISSN 22226990

Zurina Patrick and Nornajihah Nadia Hasbullah and Ribed Vianneca W. Jubilee and Andrew Tek Wei Saw and Norfadzila Patrick (2022) Marketing mix and customer satisfaction of gyms and fitness clubs in Malaysia: a conceptual paper. International Journal of Academic Research in Business and Social Sciences, 12 (11). pp. 2587-2597. ISSN 2222-6990

Saw, Andrew Tek Wei and Ooi, Ai Yee and Yap, Woon Kan and Zurina Patrick and Syahrul Nizam Salam (2022) Bank ownership and non-performing loans of Islamic and conventional banks in an emerging economy. International Journal of Economics and Management, 16 (3). pp. 339-349. ISSN 1823-836X

Zurina Patrick and Chin, Shu Qi and Alesia Sigang Gugkang and Geoffrey Harvey Tanakinjal (2022) Determinants of mobile commerce services adoption by Malaysian users. International Journal of Academic Research in Business and Social Sciences, 12 (3). pp. 641-652. ISSN 2222-6990

Zurina Patrick and Ong Choon Hee (2022) Marketing strategy in small and medium enterprises: A bibliometric analysis from 1989 to 2020. International Journal of Academic Research in Business and Social Sciences, 12 (5). pp. 598-613. ISSN 2222-6990

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