Items where Division is "SCHOOL > School of Business and Economics" and Year is 2014

Bamini Balakrishnan and Mohd Irwan Dahnil and Wong, Jiunn Yi (2014) The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia - Social and Behavioral Sciences, 148. pp. 177-185. ISSN 1877-0428

Kamarul Mizal Marzuki and Juliana Langgat and Mohd Irwan Dahnil and Noor Fzlinda Fabeil (2014) Factors influencing SMEs adoption of social media marketing. Procedia - Social and Behavioral Sciences, 148. pp. 119-126. ISSN 1877-0428