Items where Subject is "H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management > HD69 Other Including business consultants, capacity, size of industries, etc."

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Amran Harun and Abdul Wahid Mohd Kassim and Rosle Mohidin and Norhusna Ahmad Nizam and Wong, Li Ting (2021) The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty. Review of International Geographical Education (RIGEO), 11. pp. 283-296. ISSN 2146-0353


Sawanah Mumin and Phang Ing @ Grace (2022) Gen Y’s attitude, perception, preference, and intention towards Private Label Brands (PLBs). Journal of Marketing Advances and Practices (JMAP), 4. pp. 1-19. ISSN 2682-8170

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