Items where Subject is "H Social Sciences > HJ Public Finance > HJ9-9940 Public finance > HJ2240-5908 Revenue. Taxation. Internal revenue > HJ5309-5510 Administrative fees. User charges. License fees"
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Nornajihah Nadia Hasbullah and Ag Kaifah Riyard Kiflee and Saiful Anwar and KK Ramachandran and Zuraidah Sulaiman (2023) Advertising value of social media advertisement on sustainable brand purchase intention: The moderating role of user-generated video among gen Z in Malaysia. International Journal of Electronic Commerce Studies, 14 (3). pp. 1-19.