Norazah Mohd Suki and Ramayah, Thurasamy and Yi, Loh Mun and Hanudin Amin (2011) An empirical investigation of Wireless Application Protocol (WAP) services usage determinants. International Journal of e-Business Management, 5 (1). pp. 2-15. ISSN 1835-5412
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Abstract
The purpose of this study is to investigate Wireless Application Protocol (WAP) services usage determinants utilising the technology acceptance model (TAM), theory of reasoned action (TRA) and theory of planned behaviour (TPB). Data was collected via a questionnaire survey on a random convenience sample of 150 respondents who owned hand-held devices. Results from multiple regression analysis confirmed that perceived usefulness, perceived behavioural control and attitude are important determinants to explain WAP services usage. In addition, perceived usefulness and perceived ease of use influence the individual's attitude, which in turn affects usage intentions. This study contributes to the body of knowledge by introducing WAP services usage intentions from the Malaysian viewpoint, which was previously limited.
| Item Type: | Article |
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| Keyword: | WAP services usage, technology acceptance model, theory of planned behaviour, theory of reasoned action |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Department: | FACULTY > Labuan Faculty of International Finance |
| Depositing User: | ADMIN ADMIN |
| Date Deposited: | 07 Jan 2016 14:46 |
| Last Modified: | 13 Oct 2017 14:51 |
| URI: | https://eprints.ums.edu.my/id/eprint/12714 |
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