Hon, Kai Yee (2013) Relationships of loneliness, unwillingness-to-communicate and the effect of facebook use among University Malaysia Sabah undergraduate students. Masters thesis, Universiti Malaysia Sabah.
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Abstract
The emergence of the social networking sites (SNSs), especially Facebook as a new communication tool has changed the way of communication today. However, little is known about the impact of using Facebook other than communication. The present study aimed to examine: 1) the level of Facebook use, unwillingness-to-communicate, and loneliness, 2) the motives for Facebook use, 3) the differences between lonely students and not lonely students in motives for Facebook use, Facebook use, unwillingness-to-communicate and, 4) the effect of Facebook use on unwillingness-to-communicate and 5) the moderating role of loneliness between Facebook use and unwillingness-to-communicate among undergraduate students. Total samples of 468 undergraduate students from University Malaysia Sabah with aged 19 to 25 were participated In this study. Facebook use measure modified from Internet Addiction Test, Unwillingness-to-Communicate Scale and UCLA Loneliness Scale were used to measure the variables. Motives for Facebook use was measured in an opened-ended question "Why do you use Facebook?” Overall, results showed that: 1) frequent problem users reported the highest in the level of Facebook use (n = 254, 54.3%) and only 11 users (2.4%) had significant problems in using Facebook, 2) There were three main categories reported why the students used Facebook: communication, entertainment and information seeking, 3) There was no significant association of motives for Facebook use between lonely and not lonely students however there was a significant difference between lonely and not lonely students in Facebook use and unwillingness-to- communicate (approach avoidance and reward), 4) There was an effect of Facebook use on unwillingness-to-communicate and Facebook use positively effect to approach avoidance and reward, and 5) Loneliness was not a moderator in the relationship between Facebook use and unwillingness-to-communicate. These results suggest the effect of Facebook use need to be examined In specific features in order to understand the overall interaction effect.
| Item Type: | Thesis (Masters) |
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| Keyword: | Facebook use, unwillingness-to-communicate, motives, loneliness |
| Subjects: | H Social Sciences > HM Sociology (General) |
| Department: | FACULTY > Faculty of Psychology and Education |
| Depositing User: | MUNIRA BINTI MARASAN - |
| Date Deposited: | 09 Feb 2018 15:00 |
| Last Modified: | 09 Feb 2018 15:00 |
| URI: | https://eprints.ums.edu.my/id/eprint/18755 |
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