Hanudin Amin and Abdul Rahim Abdul Rahman and Dzuljastri Abdul Razak (2013) Theory of Islamic consumer behaviour: an empirical study of consumer behaviour of Islamic Mortgage in Malaysia. Journal of Islamic Marketing, 5 (2). pp. 273-301. ISSN 1759-0833
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Abstract
The purpose of this study is to propose a theory of Islamic consumer behavior to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing and Islamic mortgage, these theories fail to capture or accommodate the Islamic perspectives of consumer behavior. Conventional marketing theories have also been preference found to be inadequate to explain the Islamic mortgage among consumers.
| Item Type: | Article |
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| Keyword: | Islamic business ethics , Islamic marketing , The Muslim consumer , Islamic financial services marketing |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5601 Accounting |
| Department: | FACULTY > Labuan Faculty of International Finance |
| Depositing User: | NORAINI LABUK - |
| Date Deposited: | 05 Mar 2019 11:47 |
| Last Modified: | 05 Mar 2019 11:47 |
| URI: | https://eprints.ums.edu.my/id/eprint/21366 |
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