Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model

Dayang Haryani Diana Ag. Damit and Amran Harun and David Martin and Abdul Shukor B Shamsudin and Abdul Wahid Mohd Kassim (2018) Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 15. pp. 413-422. ISSN 2224-2899

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Abstract

Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on non-Muslim consumers as respondents are uncommon. Therefore, this study aims to examine the determinants of non-Muslim attitude and their repurchase intention on halal food product using the Buyer Behaviour Model. Data were collected through self-administered questionnaire survey involving 444 non-Muslim consumers. The structural equation analyses revealed that lifestyle, consumers past purchase experience, and religion adoption positively influenced the non-Muslim consumers’ attitude towards halal products. The findings also revealed a significant relationship between the attitude of non-Muslim consumer towards halal product and their repurchase intention of the halal product. Finally, several recommendations for future research consideration are presented in the final part of this paper.

Item Type: Article
Keyword: Non-Muslim consumer, halal awareness, lifestyle, consumer’s past purchase experience, religion adoption, attitude, repurchase intention, halal product
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
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Department: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: SITI AZIZAH BINTI IDRIS -
Date Deposited: 22 Jul 2019 12:19
Last Modified: 19 Apr 2021 12:51
URI: https://eprints.ums.edu.my/id/eprint/22897

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