Okur, P. and Aslina Baharum and Ismail, R. and Nazlan, N. and Nur Shahida Ab Fatah and Noor, N.A.M. (2020) Consumer purchasing behaviour of emotional design in e-commerce. International Journal of Advanced Trends in Computer Science and Engineering, 9 (1.4). pp. 307-313. ISSN 22783091
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Abstract
When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and reflective, respectively. Designing something means designing the emotion and thus, create a vivid and symbolic image of high artistic value. The concept of emotional design is applicable to e-Commerce, an area that is booming nowadays as a result of the significant competition of technology. The findings in this research can be used as a reference in developing an impactful website which will trigger the purchase on the Internet. © 2020, World Academy of Research in Science and Engineering. All rights reserved.
| Item Type: | Article |
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| Keyword: | E-Commerce, Emotional design, Emotional Intelligence |
| Subjects: | ?? QA75 ?? |
| Department: | FACULTY > Faculty of Computing and Informatics |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 09 Nov 2020 16:08 |
| Last Modified: | 09 Nov 2020 16:08 |
| URI: | https://eprints.ums.edu.my/id/eprint/26272 |
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