Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs

Wong, Siao Fui and Balvinder Kaur Kler and Bamini KPD Balakrishnan (2022) Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs. Tourism and Hospitality, 3. pp. 666-684. ISSN 2673-5768

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Abstract

Tourists’ sense of place or destination attachment could play an important role in destination branding. Yet, sense of place literature focuses on residents as the concept originates from a long-term residence in one place. This study explores the role of destination attachment based on tourist experience for branding based on a case study in Malaysian Borneo. A qualitative content analysis using QCAmap of 34 blogs extracted 116 blogposts with narratives containing emotional sentiments from international tourists. Findings uncovered six important attributes: namely nature, adventure, environment, culture, conservation, and education associated with destination attachment. Findings show that these attributes are interconnected as the main attribute, nature, produces other attributes. A tourists’ sense of place model for destination attachment is proposed to understand how tourists develop attachment to a place.

Item Type:	Article
Keyword:	Sense of place , Blog , Borneo , Emotional experiences , QCAmap
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SAFRUDIN BIN DARUN -
Date Deposited:	18 Oct 2022 11:21
Last Modified:	18 Oct 2022 11:21
URI:	https://eprints.ums.edu.my/id/eprint/29122

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