Perceived security towards e-banking services: an examination among Malaysian young consumers

Zaiton Osman and Azaze @ Azizi Bin Haji Abdul Adis and Grace Phang (2017) Perceived security towards e-banking services: an examination among Malaysian young consumers. Journal of the Asian Academy of Applied Business, 4. pp. 15-27. ISSN 1675-9869

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Abstract

Electronic banking (or e-banking) has experienced an exponential growth in Malaysia in the recent years. It transforms the traditional banking services and leads to a huge shift in global marketing practices. Despite its popularity, many consumers still doubt about its efficiency and effectiveness. This paper aims to examine how young consumers, especially the Generation Y, perceive the e-banking security based on their perceived regulatory related issues, protected transaction, adequate mechanism and service quality. The results showed that all independent variables, except adequate mechanism, were significantly related to the perception of e-banking security. The findings provide important insights to both academicians and e-banking practitioners in planning for their e-banking strategy.

Item Type:	Article
Keyword:	Perceived security , E-banking , Service quality , Young consumer
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	26 Oct 2021 19:48
Last Modified:	26 Oct 2021 19:48
URI:	https://eprints.ums.edu.my/id/eprint/30775

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