Research on the Application of Augmented Reality Technology in the Transformation and Development of Cultural and Creative Industries

Liying, Feng and Ng, Giap Weng and Liyao, Ma and Maozheng, Fu and Xiaoping, Que (2021) Research on the Application of Augmented Reality Technology in the Transformation and Development of Cultural and Creative Industries. EAI Endorsed Transactions on Creative Technologies, 8. pp. 1-8. ISSN 2409-9708

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URL: https://eudl.eu/pdf/10.4108/eai.12-10-2021.171249

Abstract

INTRODUCTION: In this paper, China Hainan "Li" national woven culture is used as an example, the status quo and problems of cultural creative industry in Hainan are analyzed, and the new trend of the development of Hainan cultural creative industry is further clarified. OBJECTIVES: The integration of AR technology and cultural creative industry is the main research object. METHODS: This study integrates technology into culture, introduces AR technology to integrate the development of Hainan cultural and creative industrial development, and propose the transformation strategy of cultural industries to integrate scientific and technological innovation. The application examples of enhanced reality technology are introduced. summarized the four technical characteristics and advantages of AR technology with virtual fusion, real-time interaction, two-way mode and multi-intensity. RESULTS: One preliminary result was Augmented Reality is a promising media to learn, promote and protect Hainan national brocade culture. CONCLUSION: It concludes generally Augmented Reality promotes learning about, and builds back better Hainan's cultural and creative industry.

Item Type:	Article
Keyword:	Augmented reality , Hainan cultural industry , Cultural creativity
Subjects:	Q Science > QA Mathematics > QA1-939 Mathematics > QA71-90 Instruments and machines Q Science > QA Mathematics > QA1-939 Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science
Department:	FACULTY > Faculty of Computing and Informatics
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	30 Mar 2022 15:31
Last Modified:	30 Mar 2022 15:31
URI:	https://eprints.ums.edu.my/id/eprint/32144

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