Study on tourist satisfaction in Liangshan prefecture, China

Cai Changyan and Lim, Fui Yee Beatrice (2021) Study on tourist satisfaction in Liangshan prefecture, China.

	Text Study on tourist satisfaction in Liangshan prefecture, China.ABSTRACT.pdf Download (55kB)
	Text STUDY ON TOURIST SATISFACTION IN LIANGSHAN PREFECTURE, CHINA.pdf Restricted to Registered users only Download (458kB) \| Request a copy

Official URL: https://www.ums.edu.my/fpep/New%20Folder%201/PROCE...

Abstract

Liangshan Prefecture, located in southwest China, makes use of its unique climate advantages and superior natural conditions to vigorously create a new four-in-one health industry pattern of "health care and living” committed to building an international health care tourism resort. This paper firstly constructs the index system of tourism satisfaction; secondly, conducts descriptive analysis, reliability test, validity test, factor analysis and regression analysis to further explore the influencing factors of tourist satisfaction. Finally, we put forward suggestions to improve tourism development of Liangshan Prefecture in China.

Item Type:	Proceedings
Keyword:	Tourist satisfaction , Liangshan prefecture , China
Subjects:	D World History and History Of Europe, Asia, Africa, Australia, New Zealand, Etc. > DS Asia > DS1-937 History of Asia > DS701-799.9 China G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	18 Apr 2022 08:10
Last Modified:	18 Apr 2022 08:10
URI:	https://eprints.ums.edu.my/id/eprint/32249

Actions (login required)

View Item