Duang: The semiotic interpretation and perception of the Bajau-Sama community in Sabah

Halina Sendera Mohd Yakin and Saidatul Nornis Hj. Mahali (2008) Duang: The semiotic interpretation and perception of the Bajau-Sama community in Sabah. Jurnal Komunikasi, Malaysian Journal of Communication, 24. pp. 63-71. ISSN 2289-151X

Text FULL TEXT.pdf Restricted to Registered users only Download (116kB) | Request a copy

Abstract

Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-verbal aspects of communication in the Bajau tradition, mainly on matters relating to the demise customs or the ngeduang ceremony. This study is conducted in Kota Belud where a sizeable Bajau community with their own culture and the size inhabited in that area. The demise customs or the death rituals are slightly similar to the demise customs of the Malay community. The content and presentation of duang has changed over time depending on the financial status, trend and life style of the people. The changes of the duang, either for the contents as well as the presentation have different covert meaning, depending on the wish of the duang owner and the interpretation and perception of duang recipient and guests.

Item Type:	Article
Keyword:	Non-verbal , Custom , Communication , Multiethnic , Indigenous culture
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology > GN1-890 Anthropology > GN301-674 Ethnology. Social and cultural anthropology > GN537-674 Ethnic groups and races > GN550-674 By region or country G Geography. Anthropology. Recreation > GT Manners and customs > GT1-7070 Manners and customs (General) > GT3400-5090 Customs relative to public and social life Including town life, court life, festivals, holidays, ceremonies of royalty, etc.
Department:	CENTRE > Centre for the Promotion of Knowledge and Language Learning
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	20 Jul 2022 08:46
Last Modified:	22 May 2025 11:12
URI:	https://eprints.ums.edu.my/id/eprint/33084

Actions (login required)

View Item